About
We build the boring layer that makes online selling work
CubieFlow is made by CubieTec. We are operators who got tired of reconciling four dashboards into one spreadsheet every month, so we built the system we wanted to use.
What we will not compromise on
- One source of truth — no screen contradicts another
- Show the reason when something fails
- Hold less data: no card numbers, ever
- AI proposes, you approve
- Global by default, not by add-on
2023
Founded
40+
Countries served
68
People, across 9 timezones
99.98%
Platform uptime, trailing 12 months
Why we exist
Selling online got easier. Running the business did not.
It has never been simpler to start selling. Open a Shopify store on Monday, list on Amazon by Wednesday, add TikTok Shop the following month. Every one of those decisions is easy.
What is not easy is what happens next: four order queues with four sets of rules, stock that is accurate in one place and wrong in three, and a revenue number that never matches the bank. Most sellers solve it with a spreadsheet and a person whose entire job is maintaining it.
CubieFlow replaces that spreadsheet with a system. One data model behind every module, so the order you fulfil, the stock you decrement, the fee you pay and the payout you receive are all the same record viewed from different angles.
The spreadsheet problem
Three ecommerce operators kept rebuilding the same reconciliation spreadsheet at three different companies.
First integration engine
A sync layer with retries, idempotency and readable errors — the part everyone else treats as plumbing.
Private beta
Forty multi-channel sellers across eleven countries stress-tested inventory sync and payout reconciliation.
CubieFlow 1.0
Every seller module, a unified inbox, an admin console and an AI layer — generally available.
How we work
Six things we will not compromise on
One source of truth
If two screens can disagree about revenue, one of them is lying. Every module reads the same records.
Show the reason
When a sync fails, you get the provider's actual error, the payload and a retry — not a spinner and an apology.
Hold less data
We never store raw card numbers or bank passwords. The less we hold, the less there is to lose.
Approval before autonomy
AI proposes. You decide. Autonomy is a setting you raise deliberately, not a default you discover later.
Boring reliability
Idempotency, retry queues, rate-limit backoff and dead-letter handling. Unglamorous, and the whole job.
Global by default
Multi-currency, multi-language, timezones and tax jurisdictions are properties of the platform, not add-ons.
Team
Operators, not just engineers
Roughly a third of the company has run an ecommerce operation themselves. It shows in what we prioritise.
I spent six years closing books for a marketplace seller. The reconciliation module is the tool I wish had existed — I filed the spec as a bug report against my own job.
Integrations fail. That is a fact of the job. Our commitment is that when they do, you know exactly why within one click.
We shipped the approval gate on AI actions before we shipped the actions themselves. Trust first, then autonomy.
Careers
We hire people who like the unglamorous parts
Retry semantics, currency rounding, tax jurisdiction edge cases, webhook replay. If that sentence made you curious rather than tired, we should talk.
Remote-first
Nine timezones, async by default, two in-person weeks a year.
Open compensation
Published bands by level and location. No negotiation lottery.
Real ownership
Equity for everyone, with a ten-year exercise window.
Operator budget
Every engineer gets a live seller account to feel the pain firsthand.
Come see what we built
Fourteen days, every feature unlocked, your own data.