Guides
Written for the person who has to make it work
Not feature tours. Each guide takes one job — connect a channel, reconcile a payout, set a reorder point — and walks it end to end, including the parts that usually go wrong.
How these are written
- One job per guide, start to finish
- The failure cases, not just the happy path
- Real numbers in every worked example
- Skippable if you already know the concept
- Updated when the product changes
13
guides
67
chapters
4
tracks
3
levels, clearly marked
Track 1
Getting started
The first week. Connect a channel, import history, verify the numbers are right.
Connect your first sales channel
OAuth, permission scopes, and how to verify the first sync did what you expected.
4 chapters
Import historical orders and customers
CSV mapping, match keys, and why twelve months is the minimum worth importing.
5 chapters
Set up your team and permissions
Roles, store scoping, and what to give someone on their first day versus their thirtieth.
3 chapters
Track 2
Running operations
The daily work — orders out, stock accurate, exceptions handled.
Build a fulfilment rule that holds up
Routing by location, weight and destination, plus the exceptions that will break a naive rule.
6 chapters
Reorder points and safety stock
Lead time variance, seasonality, and how to stop the model over-ordering slow movers.
7 chapters
Handle returns without losing the thread
Inspection, disposition, restocking and refund timing — as one workflow rather than four.
5 chapters
Rate shopping that respects your margin
Weight bands, zone rules and service caps, so express is never picked by accident.
5 chapters
Track 3
Money
Knowing what you actually earned, and being able to prove it.
Reconcile a payout end to end
Match a provider payout to its orders and fees, and identify what the difference is when it does not.
6 chapters
Record COGS so margin means something
Landed cost, freight allocation and what to do when supplier prices change mid-batch.
5 chapters
Read your profit and loss statement
What each line is built from, and the three places sellers most often mislead themselves.
4 chapters
Track 4
Growth
Reaching more people, and knowing which effort paid for itself.
Segment customers by behaviour, not demographics
Recency, frequency and net value — and why the VIP segment is usually wrong on first attempt.
5 chapters
Run a win-back campaign that respects consent
Opt-in states, quiet hours, and channel selection per market.
6 chapters
Measure a campaign on contribution margin
Attach returns, shipping and COGS to a campaign so ROAS reflects profit.
6 chapters
Ready to work through the first one?
Connect a channel and follow the getting-started track. It takes about an hour.